My work: Creative / Art Direction / Graphic Design
Last Words Coupons
A moment every gamer knows, but few brands pay attention to: the kill. In Battle Royales, there’s a feature called Death Comms: when you die, your mic opens for a few seconds and everyone hears your last words. We turned that moment into media the perfect channel to deliver what Bob’s customers love most: coupons. We entered PUBG using competitor-inspired nicknames and invited players to hunt us down. Killed the King or the Clown? You got a coupon. In the end, what used to be trash talk turned into burgers, milkshakes, and fries.
